Recently, MovieMaker’s pages have buzzed with discussions on the rising trend of self-distribution for indie films. This shift hasn’t escaped the eyes of many in the industry, including MM’s publisher, Timothy Rhys, who wears multiple hats as the editor-in-chief and an established filmmaker.
Co-directing “No Limit: A Search for the American Dream on the Poker Tournament Trail,” Rhys offers a fresh glimpse into the less-seen side of poker – away from the bright TV lights and starry appearances. Originally, Rhys had aspirations of following the classic theatrical distribution approach for his documentary or perhaps partnering with a significant distributor for the launch. Yet, after discussions with heavyweights like Sony Pictures Classics and THINKFilm, Rhys and his team recognized the potential benefits of a direct-to-DVD strategy. This approach could potentially ensure quicker returns on investment, leaving the door open for potential collaborations with distributors in the future.
“We’re initially releasing the DVD on our own, but we’re open to partnering with a prominent distributor down the line,” Rhys mentions. But what makes him confident in the self-distribution strategy for “No Limit” at present? “Our focus is primarily on our existing audience,” he elaborates, highlighting their grassroots marketing plan set to capitalize on poker’s undying allure. Remarkably, this specific audience group comprises an estimated 50 to 80 million individuals in the U.S. alone. With numerous magazines, websites, and blogs catering to this segment, the market is vast. Moreover, Rhys points out the potential profit margins: by going grassroots, they could earn approximately $8 to $20 per DVD. In contrast, a conventional distribution agreement might fetch them only around $2 to $3 per unit.
As to whether this independent approach will prove fruitful for the “No Limit” team remains to be seen, but early indicators hint at a promising start. MovieMaker will keep tabs on the story.